Message from Program Coordinator

Dr. Nida Aslam Khan

In order to succeed in today's dynamic marketplace, it is imperative that organization formulate deep insights into customers' minds and leverage them to develop customer driven strategies. The MS Marketing program from IBA aims to inculcate, among the aspiring individuals, the capacity to understand, apply marketing fundamentals, equip them with the competencies necessary to develop marketing strategies. Leveraging our foreign qualified faculty and contemporary tools and techniques that is our Neuro Lab, the program embarks upon an exciting journey to create competitive professionals possessing skills to excel in data driven marketing.

I invite you to join the MS Marketing program at IBA, Karachi

"Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them."- Simon Senk

Dr. Nida Aslam Khan
Assistant Professor and Program Coordinator MS Marketing