Program Structure
|
|
Courses |
Credit Hours |
|
Core Courses |
5 |
15 |
|
Elective Courses |
5 |
15 |
|
Thesis / Project/ Two Additional Elective Courses |
1* |
6 |
|
Total |
10 + 1 Thesis |
36 |
Important Note: Non-BBA/BS ACF students must complete a business orientation program. Successful completion of BOP is necessary to enroll in the main courses.
* MS students may opt to undertake a 3-credit-hour project instead of a thesis, along with an additional elective course to complete the required credit hours Alternatively, they may choose the coursework-based MS option by completing courses equivalent to the remaining credit hours in lieu of a thesis or project.
Semester-wise Sequence of Courses
| Semester - 1 (Fall) | ||
| 1 | Responsible Marketing | Core |
| 2 | Research Methods (for Marketing) | Core |
| 3 | Marketing and Consumer Insights | Core |
| 4 | Elective I | |
| Semester - 2 (Spring) | ||
| 1 | Marketing Intelligence and Analytics | Core |
| 2 | Neuro-Marketing | Core |
| 3 | Elective II | |
| 4 | Elective III | |
| Semester - 3 (Fall) | ||
| 1 | Elective IV | |
| 2 | Elective V | |
| 3 | Thesis/project/Electives | |
Elective Courses
|
S. No. |
Course Title |
|
1 |
Marketing Strategy |
|
2 |
Social Media Analytics |
|
3 |
Special topics in Marketing (Big Data and Web analytics) |
|
4 |
Business to Business Marketing and Channel Strategy |
|
5 |
Sustainable Marketing |
|
6 |
Advertising and Society |
|
|
Retail Analytics |
|
7 |
Research Analytics |
|
8 |
Research Philosophies |
|
9 |
Advanced Quantitative Research |
|
10 |
Advanced Qualitative Research |
|
11 |
Seminar in Marketing Theory |
|
12 |
Gen AI: Strategy, Systems, and Real-World Impact |
Electives may be added to this list based on faculty availability and course demand.
