COURSES
| Course | Credit Hours | |
|---|---|---|
| Core courses | 6 | 18 |
| Electives | 4 | 12 |
| *Thesis/Elective Courses/ | 6 | |
| Total Credit Hours | 36 (Minimum) |
NOTE: The course load will be minimum of 2 courses per semester
| Semester | Courses |
|---|---|
| Semester 1 | Research Philosophies |
| Seminar in Marketing Theory | |
| Consumer Insights | |
| Elective I* | |
| Semester 2 | Advanced Quantitative research |
| Advanced Qualitative research | |
| Neuro-Marketing | |
| Elective II* | |
| Semester 3 | Program Thesis |
| Elective III* | |
| Elective IV* |
*optional
Core courses:
1. Research Philosophies
2. Seminar in Marketing Theory
3. Consumer Insights
4. Advanced Qualitative Research
5. Advanced Quantitative Research
6.Neuro-Marketing
List of elective courses:
1. Marketing Strategy
2. Social media analytics
3. Business to business Marketing and Channel strategy
4. Sustainable marketing
5. Advertising and Society
6. Retail Analytics - 1.5 credit hours and Research Analytics - 1.5 credit hours, to be taken together