COURSES
| Course | Credit Hours | |
|---|---|---|
| Core courses | 6 | 18 |
| Electives | 4 | 12 |
| *Thesis/Elective Courses/ | 6 | |
| Total Credit Hours | 30 (Minimum) |
NOTE: The course load will be minimum of 2 courses per semester
*The students will have to complete 12 credits hours of either 2 electives + 6 credit hours of research project OR
1 elective + 9 credit hours of research-based thesis to complete the requirement of 30 credit hours
| Semester | Courses |
|---|---|
| Semester 1 | Marketing Strategy |
| Advanced Qualitative Research | |
| Research Philosophies | |
| Elective I* | |
| Semester 2 | Consumer Insights |
| Seminar in Marketing Theory | |
| Advanced Quantitative research | |
| Elective II* | |
| Semester 3 | Program Thesis |
| Elective III* |
*optional
Foundation courses:
The students coming from non-related background will be required to enroll in the following foundation courses
1. Marketing Issues in Pakistan
2. Principles of marketing
3. Brand Management
4. Consumer Behavior
Core courses:
1. Marketing Strategy
2. Seminar in Marketing Theory
3. Research Philosophies
4. Advanced Qualitative Research
5. Consumer Insights
6. Advanced Quantitative Research
List of elective courses:
1. Social media analytics
2. Business to business Marketing and Channel strategy
3. Sustainable marketing
4. Neuroscience and Reshaping marketing
5. Advertising and Society
6. Retail Analytics - 1.5 credit hours and Research Analytics – 1.5 credit hours, to be taken together
Final Semester- Courses/ Research thesis:
For the culmination of the program, the students will have to 2 electives + 6 credit hours of research project OR 1 elective + 9 credit hours of research-based thesis to complete the requirement of 30 credit hours.The grade of MS thesis will be either pass or fail.
