COURSES

Course Credit Hours
Core courses 6 18
Electives 4 12
*Thesis/Elective Courses/   6
Total Credit Hours   36 (Minimum)

NOTE: The course load will be minimum of 2 courses per semester

Semester Courses
Semester 1 Research Philosophies
Seminar in Marketing Theory
Consumer Insights
Elective I*
Semester 2 Advanced Quantitative research
  Advanced Qualitative research
Neuro-Marketing
Elective II*
Semester 3 Program Thesis
Elective III*
Elective IV*

*optional

Core courses:
1. Research Philosophies
2. Seminar in Marketing Theory
3. Consumer Insights
4. Advanced Qualitative Research
5. Advanced Quantitative Research
6.Neuro-Marketing

List of elective courses:
1. Marketing Strategy
2. Social media analytics
3. Business to business Marketing and Channel strategy
4. Sustainable marketing
5. Advertising and Society
6. Retail Analytics - 1.5 credit hours and Research Analytics - 1.5 credit hours, to be taken together