COURSES

Course Credit Hours
Core courses 6 18
Electives 4 12
*Thesis/Elective Courses/   6
Total Credit Hours   30 (Minimum)

*The students will have to complete 12 credits hours of either 2 electives + 6 credit hours of research project OR

1 elective + 9 credit hours of research-based thesis to complete the requirement of 30 credit hours

Semester Courses
Semester 1 Marketing Strategy
Seminar in Marketing Theory
Consumer Insights
Elective I*
Semester 2 Research Philosophies
Advanced Qualitative Research
Advanced Quantitative research
Elective II*
Semester 3 Program Thesis
Elective III*

*optional

Foundation courses:

The students coming from non-related background will be required to enroll in the following foundation courses

1. Marketing Issues in Pakistan
2. Principles of marketing
3. Brand Management
4. Consumer Behavior

Core courses:
1. Marketing Strategy
2. Seminar in Marketing Theory
3. Research Philosophies
4. Advanced Qualitative Research
5. Consumer Insights
6. Advanced Quantitative Research

List of elective courses:
1. Social media analytics
2. Business to business Marketing and Channel strategy
3. Sustainable marketing
4. Neuroscience and Reshaping marketing
5. Advertising and Society
6. Retail Analytics - 1.5 credit hours and Research Analytics – 1.5 credit hours, to be taken together

Final Semester- Courses/ Research thesis:

For the culmination of the program, the students will have to 2 electives + 6 credit hours of research project OR 1 elective + 9 credit hours of research-based thesis to complete the requirement of 30 credit hours.The grade of MS thesis will be either pass or fail.