Core Faculty

Dr. Nida Aslam Khan Dr. Nida Aslam Khan Assistant professor, MS Marketing Program Coordinator
DBA, Grenoble Ecole de Management, France
Areas of Expertise: Advertising, Brand Loyalty, Consumer Decision Journey, Neuromarketing
Dr. Farah Naz Baig Dr. Farah Naz Baig Assistant Professor, Chairperson Department of Marketing
PhD University of Southampton UK
Areas of Expertise: Celebrity Endorsements, Purchase Intention, Fuzzy Growth, Neuromarketing
Dr. Wajid Hussain Rizvi Dr. Wajid Hussain Rizvi Professor
PhD Swansea University, UK
Areas of Expertise: Neuromarketing,
Emotional Confidence, Knowledge Management
Dr. Saima Husain Dr. Saima Husain Assistant Professor
PhD University of Southampton, UK
Areas of Expertise: Young consumers, Muslim
consumption practices, Methodological innovation
Dr. Huma Amir Dr. Huma Amir Assistant Professor
PhD University of Warwick, UK
Area of Expertise: International Marketing,
Knowledge Creation, Purchase Intention
Dr. Ubedullah Khoso Dr. Ubedullah Khoso Assistant Professor
PhD, Aix Marseille University, France - 2020
Area of Expertise: Advertising, Consumer Behaviour, and Multicultural Marketing
Dr Asim. Shabbir Dr Asim. Shabbir Assistant Professor
PhD IAE Aix Marseille Graduate School of Management
Area of Expertise: Food Product Marketing,
Neuromarketing
Dr. Beenish Tariq Dr. Beenish Tariq Assistant Professor
PhD University Utara Malaysia
Area of Expertise: Local Consumption Practices
Dr. Amber Gul Rashid Dr. Amber Gul Rashid Assistant Professor
PhD (Business Management), Salford University,Manchester
Area of Expertise: Services marketing, Customer Experience, Brand Loyalty