Leadership

Dr. Nida Aslam Khan Dr. Nida Aslam Khan Assistant professor, MS Marketing Program Coordinator
DBA, Grenoble Ecole de Management, France
Areas of Expertise: Advertising, Brand Loyalty, Consumer Decision Journey, Neuromarketing
Dr. Farah Naz Baig Dr. Farah Naz Baig Assistant Professor, Chairperson Department of Marketing
PhD University of Southampton UK
Areas of Expertise: Celebrity Endorsements, Purchase Intention, Fuzzy Growth, Neuromarketing
Dr. Wajid Hussain Rizvi Dr. Wajid Hussain Rizvi Professor and Dean School of Business Studies
PhD Swansea University, UK
Areas of Expertise: Neuromarketing,
Emotional Confidence, Knowledge Management
Dr. Saima Husain Dr. Saima Husain Assistant Professor, Director QEC
PhD University of Southampton, UK
Areas of Expertise: Young consumers, Muslim
consumption practices, Methodological innovation
Dr. Huma Amir Dr. Huma Amir Assistant Professor
PhD University of Warwick, UK
Area of Expertise: International Marketing,
Knowledge Creation, Purchase Intention
Dr. Muhammad Mohsin Butt Dr. Muhammad Mohsin Butt Professor
PhD University of Malaysia Sarawak, Malaysia
Area of Expertise: Islamic Marketing, Multicultural Marketing, Higher Education Marketing
Dr Asim. Shabbir Dr Asim. Shabbir Assistant Professor
PhD IAE Aix Marseille Graduate School of Management
Area of Expertise: Food Product Marketing,
Neuromarketing
Dr. Beenish Tariq Dr. Beenish Tariq Assistant Professor
PhD University Utara Malaysia
Area of Expertise: Local Consumption Practices
Dr. Muhammad Talha Salam Dr. Muhammad Talha Salam Assistant Professor
PhD Universiti Brunei Darussalam
Area of Expertise: Islamic Marketing, Startup Marketing, Marketing Analytics
Dr. Amber Gul Rashid Dr. Amber Gul Rashid Assistant Professor
PhD (Business Management), Salford University,Manchester
Area of Expertise: Services marketing, Customer Experience, Brand Loyalty