Core Faculty
Dr. Nida Aslam Khan
Assistant Professor and Chairperson - Marketing Department DBA, Grenoble Ecole de Management, France
Areas of Expertise: Advertising, Brand Loyalty, Consumer Decision Journey, Neuromarketing
Dr. Wajid Hussain Rizvi
Professor - Marketing DepartmentPhD Swansea University, UK
Areas of Expertise: Neuromarketing,
Emotional Confidence, Knowledge Management
Dr. Amber Gul Rashid
Assistant Professor - Marketing Department PhD (Business Management), Salford University,Manchester
Area of Expertise: Services marketing, Customer Experience, Brand Loyalty
Dr. Ubedullah Khoso
Assistant Professor - Marketing Department PhD, Aix Marseille University, France - 2020
Area of Expertise: Advertising, Consumer Behaviour, and Multicultural Marketing
Dr. Huma Amir
Assistant Professor - Marketing Department PhD University of Warwick, UK
Area of Expertise: International Marketing,
Knowledge Creation, Purchase Intention
Dr. Farah Naz Baig
Assistant Professor - Marketing Department PhD University of Southampton UK
Areas of Expertise: Celebrity Endorsements, Purchase Intention, Fuzzy Growth, Neuromarketing
Dr Asim. Shabbir
Assistant Professor - Marketing Department PhD IAE Aix Marseille Graduate School of Management
Area of Expertise: Food Product Marketing,
Neuromarketing
