About MS Marketing

The MS Marketing Program is meticulously designed to cultivate students' skills and expertise in conducting high-quality research and analysis within the dynamic field of Marketing and Consumer Insights. Our program offers a comprehensive theoretical foundation in Marketing, with specialized emphasis on cutting-edge areas like Neuroscience, Consumer Insights, Advertising, Social Media, and Retail Analytics. The program is aimed at challenging students intellectually and enabling them to make contributions towards the knowledge and practice of Marketing discipline.

With a focus on both qualitative and quantitative research methodologies, students will gain proficiency to undertake rigorous research projects, empowering them for various professional roles. Whether aspiring to pursue an academic career as a researcher or faculty member or aiming for roles in industry as a Marketing research analyst, consultant, Consumer Insights specialist, our graduates are equipped to excel.

Beyond nurturing foundational knowledge, our curriculum encourages innovative research endeavors, providing a springboard to prestigious PhD programs worldwide. Backed by a rich legacy dating back to our institute's inception, our Marketing department is committed to guiding students through a transformative journey, from fundamental concepts to advanced marketing philosophies.