Message from Program Coordinator

Are you ready to embark on a journey towards mastering the dynamic world of marketing and consumer insights? Look no further than our MS Marketing Program at IBA.

Our program is meticulously designed to equip students with the skills and expertise necessary to thrive in today's fast-paced marketing landscape. We blend rigorous theoretical foundations with hands-on practical applications, fostering analytical prowess, critical thinking, and problem-solving abilities in our students.

What sets us apart is our unparalleled Neuromarketing Lab, a state-of-the-art facility exclusive to IBA in Pakistan. Here, students delve into cutting-edge technologies such as EEG, GSR, and eye trackers to uncover deep insights into consumer psychology and behavior. These advanced tools go beyond traditional survey methods, allowing students to understand subconscious responses and cognitive processes, measure emotional arousal, and track visual attention.

With access to world-class technology and expert guidance, our students are poised to tackle complex marketing challenges and drive impactful solutions.

Embrace the opportunity to master qualitative and quantitative research skills at IBA-SBS and unravel the mysteries of consumer behavior. Discover how to craft strategies that deeply resonate with audiences on a subconscious level to excel in data driven marketing.

Enroll now and unleash your potential in the exciting world of marketing with IBA. Your journey to marketing excellence starts here!

Dr. Asim Shabir
Assistant Professor and Program Head MS Marketing