Testimonials
Sarah Shahzad
Class of 2022-24.
“Embarking on the MS Marketing program at IBA was nothing short of a transformative journey. Being part of the inaugural batch of just 8 students bestowed upon us a unique sense of camaraderie and personalized attention from instructors. Throughout the program, I found myself immersed in a sea of knowledge, where every facet of marketing was explored with depth and precision.
One of the most rewarding aspects of the program was the emphasis on research methodologies. From delving into qualitative intricacies to mastering quantitative analysis, the program equipped me with invaluable skills in conducting comprehensive research. This newfound proficiency not only bolstered my academic pursuits but also proved instrumental in real-world scenarios.
Furthermore, this program provided ample opportunities for practical application. Attending conferences and submitting research papers to esteemed publications allowed me to bridge the gap between theory and practice. In addition, gaining access to and utilizing neuromarketing tools provided a cutting-edge understanding of consumer behavior, which is paramount in today's dynamic marketplace.
Above all, the instructors played a pivotal role in shaping my learning experience. Their unwavering support, patience, and expertise were instrumental in navigating through this program's challenges and complexities.
In retrospect, the MS Marketing program at IBA was more than just an academic pursuit; it was a holistic and enriching experience that has undoubtedly set the stage for a successful career in marketing. I am profoundly grateful for the invaluable lessons learned, the friendships forged, and the guidance received throughout this remarkable journey.
Arsia Jabeen
Class of 2022-24.
“What an absolute honor it is to be part of the pioneering cohort of eight students of MS Marketing program! Coming from a business background, specializing in marketing research has been my long-held ambition. This research-intensive journey has been nothing short of transformative, equipping me with the cutting-edge research techniques and practical insights, bridging the gap between theory and real-world applications. One of the highlights for me was the exploration of neurosensors in the consumer decision-making process, coupled with the state-of-the-art neuromarketing lab experiences. It was eye-opening to realize the profound impact of understanding consumer psychology on effective marketing strategies. The meticulously designed courses provided a comprehensive understanding of both qualitative and quantitative research methodologies, while also tracing the rich history and evolution of marketing philosophies.
I owe a tremendous debt of gratitude to the dedicated and committed marketing faculty. Their extensive international experience and doctoral credentials have not only enriched our understanding of marketing but also broadened our global perspective. As I reflect on this journey, I can't help but feel immense gratitude for the invaluable learning experiences and amazing friendships that I'll always treasure. Each lesson learned has been a steppingstone toward a brighter, more insightful future”.
Sheikh Adil Hussain
IBA Alumni, MBA 2002.
CMO | Director Marketing | Business & Brand Strategy Enthusiast
FMCG Specialist | Board Member
“ The program is a one stop solution for rising industry demands. As a student you can definitely expect to discover a whole new range of skills and subjects you never would have been exposed to in a traditional MBA program.”
Zainab Khan
IBA Alumna, BBA 2015
Brand Manager for Prince & Zeera Plus Pakistan
“ Specialization is a growing need in the world of Marketing. The MS Marketing degree will help students gain insights into a breadth and depth of topics that a typical masters entry level job position might not be able to offer”.
