About MS Marketing

The MS Marketing Program is meticulously designed to cultivate students' skills and expertise in conducting high-quality research and analysis within the dynamic field of Marketing and Consumer Insights. Our program offers a comprehensive theoretical foundation in Marketing, with specialized emphasis on cutting-edge areas like Neuroscience, Consumer Insights, Advertising, Social Media, and Retail Analytics. The program is aimed at challenging students intellectually and enabling them to make contributions towards the knowledge and practice of Marketing discipline.

With a focus on both qualitative and quantitative research methodologies, students will gain proficiency to undertake rigorous research projects, empowering them for various professional roles. Whether aspiring to pursue an academic career as a researcher or faculty member or aiming for roles in industry as a Marketing research analyst, consultant, Consumer Insights specialist, our graduates are equipped to excel.

Beyond nurturing foundational knowledge, our curriculum encourages innovative research endeavors, providing a springboard to prestigious PhD programs worldwide. Backed by a rich legacy dating back to our institute's inception, our Marketing department is committed to guiding students through a transformative journey, from fundamental concepts to advanced marketing philosophies.

Message from Program Head

Dr. Asim Shabir

Are you ready to embark on a journey towards mastering the dynamic world of marketing and consumer insights? Look no further than our MS Marketing Program at IBA.

Our program is meticulously designed to equip students with the skills and expertise necessary to thrive in today's fast-paced marketing landscape. We blend rigorous theoretical foundations with hands-on practical applications, fostering analytical prowess, critical thinking, and problem-solving abilities in our students.

What sets us apart is our unparalleled Neuromarketing Lab, a state-of-the-art facility exclusive to IBA in Pakistan. Here, students delve into cutting-edge technologies such as EEG, GSR, and eye trackers to uncover deep insights into consumer psychology and behavior. read more

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IBA Karachi - MS Marketing Program
Sarah Shahzad Class of 2022-24

“ Embarking on the MS Marketing program at IBA was nothing short of a transformative journey. Being part of the inaugural batch of just 8 students bestowed upon us a unique sense of camaraderie...read more

Arsia Jabeen Class of 2022-24

“ What an absolute honor it is to be part of the pioneering cohort of eight students of MS Marketing program! Coming from a business background, specializing in marketing research has been my long-held ambition. read more

Sheikh Adil Hussain IBA Alumni, MBA 2002
CMO | Director Marketing | Business & Brand Strategy Enthusiast
FMCG Specialist | Board Member

“ The program is a one stop solution for rising industry demands. As a student you can definitely expect to discover a whole new range of skills and subjects you never would have been exposed to in a traditional MBA program”. read more

Zainab Khan IBA Alumna, BBA 2015
Brand Manager for Prince & Zeera Plus Pakistan

“ Specialization is a growing need in the world of Marketing. The MS Marketing degree will help students gain insights into a breadth and depth of topics that a typical masters entry level job position might not be able to offer”. read more