About the MS Program

The IBA marketing department was laid down when the institute came into existence. The department drives students on a journey from the basic level to the highest conceptual areas and philosophies of marketing. Foreign and local cases are used extensively in the classroom learning experience to inculcate effective decision making in marketing matters.

With the evolving landscape of market dynamics, the customers are demanding variety of offers (products and services) and requesting information to make informed purchase decisions. Hence, the organizations are challenged to create and capture value from customers profitably; and to do so the marketers must equip themselves with the necessary skills and knowledge set. The degree will engage the students in a manner which takes a pragmatic and applied approach to learning, hence enabling them to solve business problems realistically, identify opportunities and challenges while working in teams.

Message from Program Coordinator

Dr. Nida Aslam Khan

In order to succeed in today's dynamic marketplace, it is imperative that organization formulate deep insights into customers' minds and leverage them to develop customer driven strategies. The MS Marketing program from IBA aims to inculcate, among the aspiring individuals, the capacity to understand, apply marketing fundamentals, equip them with the competencies necessary to develop marketing strategies. Leveraging our foreign qualified faculty and contemporary tools and techniques that is our Neuro Lab, the program embarks upon an exciting journey to create competitive professionals possessing skills.. read more

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Sheikh Adil Hussain IBA Alumni, MBA 2002
CMO | Director Marketing | Business & Brand Strategy Enthusiast
FMCG Specialist | Board Member

“ The program is a one stop solution for rising industry demands. As a student you can definitely expect to discover a whole new range of skills and subjects you never would have been exposed to in a traditional MBA program.”

Zainab Khan IBA Alumna, BBA 2015
Brand Manager for Prince & Zeera Plus Pakistan

“ Specialization is a growing need in the world of Marketing. The MS Marketing degree will help students gain insights into a breadth and depth of topics that a typical masters entry level job position might not be able to offer.”