About the MS Program
The IBA marketing department was laid down when the institute came into existence. The department drives students on a journey from the basic level to the highest conceptual areas and philosophies of marketing. Foreign and local cases are used extensively in the classroom learning experience to inculcate effective decision making in marketing matters.
With the evolving landscape of market dynamics, the customers are demanding variety of offers (products and services) and requesting information to make informed purchase decisions. Hence, the organizations are challenged to create and capture value from customers profitably; and to do so the marketers must equip themselves with the necessary skills and knowledge set. The degree will engage the students in a manner which takes a pragmatic and applied approach to learning, hence enabling them to solve business problems realistically, identify opportunities and challenges while working in teams.