About MS Marketing
The MS Marketing Program is meticulously designed to cultivate students' skills and expertise in conducting high-quality research and analysis within the dynamic field of Marketing and Consumer Insights. Our program offers a comprehensive theoretical foundation in Marketing, with specialized emphasis on cutting-edge areas like Neuroscience, Consumer Insights, Advertising, Social Media, and Retail Analytics. The program is aimed at challenging students intellectually and enabling them to make contributions towards the knowledge and practice of Marketing discipline.
With a focus on both qualitative and quantitative research methodologies, students will gain proficiency to undertake rigorous research projects, empowering them for various professional roles. Whether aspiring to pursue an academic career as a researcher or faculty member or aiming for roles in industry as a Marketing research analyst, consultant, Consumer Insights specialist, our graduates are equipped to excel.
Beyond nurturing foundational knowledge, our curriculum encourages innovative research endeavors, providing a springboard to prestigious PhD programs worldwide. Backed by a rich legacy dating back to our institute's inception, our Marketing department is committed to guiding students through a transformative journey, from fundamental concepts to advanced marketing philosophies.
Message from Program Head
Are you ready to embark on a journey towards mastering the dynamic world of marketing and consumer insights? Look no further than our MS Marketing Program at IBA.
Our program is meticulously designed to equip students with the skills and expertise necessary to thrive in today's fast-paced marketing landscape. We blend rigorous theoretical foundations with hands-on practical applications, fostering analytical prowess, critical thinking, and problem-solving abilities in our students.
What sets us apart is our unparalleled Neuromarketing Lab, a state-of-the-art facility exclusive to IBA in Pakistan. Here, students delve into cutting-edge technologies such as EEG, GSR, and eye trackers to uncover deep insights into consumer psychology and behavior. read more
