S. No.

Faculty Name & Research Interests

1

Dr Nida Aslam Khan: Sport Marketing, Sport Management, Fan engagement, Sport Analytics, Gender and Sports, Consumer Behaviour, Brand Building, Building Brand Loyalty

2

Dr. Ubedullah Khoso: AI, consumer behaviour, advertising.

3

Dr. Amber Gul Rashid: Female entrepreneurship, service marketing and management, tourism, global marketing and its management

4

Dr. Huma Amir: Only sustainability from this list. Consumer behavior; e-commerce

5

Dr. Zeeshan Ullah: Sustainability

6

Mr. Ihtesham Ud Din: Innovation adoption, Innovation resistance, AI-based frontline service technology, AI and sustainability, Consumer resistance