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FAQs

1. What is the objective of the MS Marketing program?
The MS Marketing program at IBA is designed to develop advanced analytical, research, and strategic skills in marketing and consumer insights. It provides a strong conceptual foundation along with applied learning to help students address complex marketing challenges in modern markets.
2. What are the career prospects for MS Marketing degree holders?
Graduates can pursue careers in areas such as:
  • Consumer Insights
  • Marketing Analytics
  • Brand Management & Strategy
  • Advertising & Digital Marketing
  • Consulting
The program also prepares students for academic careers and PhD studies in marketing and related fields.
3. What is the duration of the MS Marketing program?
The minimum duration is 1.5 years, and the maximum duration is 4 years.
4. Can the program be pursued alongside a job?
Yes. While it is a rigorous program, classes are often scheduled in a way that may allow professionals to manage both work and study commitments.
5. Is financial assistance available?
Yes, IBA offers need-based financial assistance to eligible students.

For details regarding eligibility, application process, and deadlines, please visit: https://www.iba.edu.pk/financialassistance/
6. I do not have a business background. Can I apply?
Yes. Candidates from non-business disciplines are eligible to apply. However, they are required to complete a Business Orientation Program before the start of MS Program.
7. What is the eligibility criteria for admission?
Applicants must have:
  • At least 16 years of education from an HEC-recognized institution.
  • Minimum CGPA of 2.5/4.0 or 60% marks in the last degree.
8. What is the structure of the admission test?
The admission test typically includes:
  • English (MCQs)
  • Mathematics (MCQs)
  • Essay Writing
9. Is there any test exemption policy?
Applicants may be exempted from the IBA admission test if they meet the following criteria:
  • Valid GRE (International) or GMAT scores meeting the program’s minimum threshold: 160 in quantitative and 150 in verbal GRE (int’l) or 600 score in GMAT.
10. Is prior work experience required?
No, prior work experience is not mandatory for admission into the MS Marketing program.
11. What is the total credit hour requirement?
The MS Marketing program requires completion of 36 credit hours, including coursework and thesis/project.
12. Does the program include a research component?
MS students may opt to undertake a 3-credit-hour project instead of a thesis, along with an additional elective course to complete the required credit hours. Alternatively, they may choose the coursework-based MS option by completing courses equivalent to the remaining credit hours in lieu of a thesis or project.
13. Who should I contact for further queries?
For further information, please contact:
Email: graduateprograms.sbs@iba.edu.pk
Phone: 021-38104700 (Ext: 3119)